Campaign guidelines
Local influencers in Singapore with more than 2000 followers could bring along a friend to redeem their offer of a free cup of decadent ice cream, alongside 2 glasses of champagne in exchange for a post on their Instagram promoting the restaurant.
Campaign results
Over the course of the campaign, 12 nano-influencers broadcasted the promotion to their thousands of followers in Singapore, amassing a total reach of over 250K local Instagram users and garnering almost 7K engagements.
Discover the campaign posts!
@sowmya2219 - 4K
@rachwsj - 24K
@cindynoviawidjaja - 10K
@xxinli - 4K
@ehyphenlin - 3K
@kimbxrlychan - 8K
The benefits ?
By simply exchanging a single service for localized promotional social media content, So France Bistro was able to reach thousands of new potential customers and broadcast their social media platform to a vital niche of foodies in Singapore.
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