Are you a brand looking to leverage influencer marketing during the festive season? Keep reading as we share the benefits of hiring nano and micro-influencers in 2022!

Does bringing in big influencers always get the job done? On paper, it might. But there’s been a significant decline in the number of brands banking on celebrity endorsements. Instead, they are leveraging the magical powers of nano and micro-influencers! Should you also put your marketing money on local influencers to achieve the best results this festive season? We’ll find out precisely that in this quick post. Let’s get started!

Why choose nano and micro-influencers?

Nano (1,000 – 10,000 followers) and micro (10,000 – 100,000 followers) influencers are assets to your marketing campaigns. More and more marketers now prefer to work with them as a recent survey shows that over 70 percent of marketers have nano or micro-influencers in their team! But why use them? Well, such local influencers are the ‘real’ folks that create highly relatable content for their relatively close-knit circle of followers. They reflect authenticity and are often classed as trustable influencers in the industry.

Collaborating with them will also render your brand authentic — helping you amass a significant following yourself! The upcoming seasonal events like Halloween and Christmas witness massive shopping sprees as people tend to spend over $8 billion during the season! It is the perfect time to tie up with the nano and micro-influencers and promote your products, services, and related offers and discounts!

What are the benefits of launching a campaign during this period?

We highly recommend you leverage influencer marketing in Singapore by collaborating with nano and micro-influencers. Consider these benefits before you pass!

  • Content marketing can make or break your brand during festivals. Developing high-quality festive social media content puts you in the driver’s seat and generates more ROI. Couple all this with influencer marketing and you’ll have exceptional festive social media content for your brand!
  • Seasonal events are money-makers for companies. As mentioned earlier, people tend to spend wholeheartedly during festive seasons like Halloween and Christmas. Why not leverage this opportunity to introduce your products and related offers to generate more sales?
  • Launching influencer marketing campaigns with nano and micro-influencers instantly makes your brand stand out as your competition fights for higher local reach. The content such influencers create is raw, authentic, and extremely relatable — helping improve your brand’s following.
  • Influencer marketing works like magic when you couple it with highly lucrative special offers. Offers, discounts, coupon codes, and flash sales, are quite common during festive seasons. So, make sure you capitalize on them!

How to be successful during seasonal events?

It’s simple — you’ve got to drop everything and focus all your efforts on getting seasonal. Figure out what your objectives are for the quarter. Once you have them, move ahead and shortlist the offers and discounts you can run throughout the season. Most importantly, nail your target audience or buyer persona before collaborating with local influencers in Singapore. In short, you must create a customer-centric marketing campaign. Also, make sure you brainstorm enough while building an offer your target audience just can’t refuse!

Final thoughts!

Collaborating with nano and micro-influencers seems like a profitable approach to local influencer marketing, doesn’t it? While you prepare for your next seasonal influencer marketing campaign, we suggest you quit being complacent and find the best local influencers in Singapore to gain a competitive edge before the seasonal events begin.

If you’re new to this, we highly recommend using Tokotown as it gets you access to over hundreds of local influencers in Singapore. All you need to do is to download the app, register and launch you first campaign! It’s that simple.