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How Yan Xi Tang reached over 23k SG Instagram users using Tokotown

About Yan Xi Tang

Yan Xi Tang is the first Bubble Tea shop in Singapore to deliver Premium Milk Tea incorporated with elements & styles of the Qing Dynasty’s Royal Court. They hired Tokotown Pro to run an influencer campaign focused on promoting their new Hazelnut Blue Flower Milk Tea.

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Campaign guidelines

Female influencers with more than 1000 followers could enjoy 2 drinks to share with their +1 in exchange for 1 Instagram Story showing the store and the drinks.

Campaign results

Through 5 sponsored posts, the food enthusiast influencers reached a total of 17k followers and collected a total of 975 likes and 137 comments.

Discover the campaign posts!

The benefits ?

With the help of micro-influencers, Yan Xi Tang increased foot traffic and sales in their 4 outlets. This promotion helped the brand with content production and brand exposure in Singapore.

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