Case Study – Koolit
Koolit Beauty House
Beauty & Grooming
Koolit Beauty House partnered with Tokotown to drive awareness and trial of their beauty serum. 10 Tokotown influencers were tasked to create Instagram posts sharing their experience of the product and promoting its benefits.
Offer description: Free Product
Campaign duration: 1 month
The personalised content and intimate experience sharing related well with their audience, content worked as genuine user testimonials, all of which garnered positive sentiments around the product, and generated conversations that triggered interest from users.
- Influencer Minimum Followers: 5000
- Nb. of Influencers: 10
- Reach: 403 098
- Engagements: 12 874