Case Study – Koolit

Koolit Beauty House

Beauty & Grooming

Online Campaign

Campaign Brief

Koolit Beauty House partnered with Tokotown to drive awareness and trial of their beauty serum. 10 Tokotown influencers were tasked to create Instagram posts sharing their experience of the product and promoting its benefits.

Offer description: Free Product

Campaign duration: 1 month

Results

The personalised content and intimate experience sharing related well with their audience, content worked as genuine user testimonials, all of which garnered positive sentiments around the product, and generated conversations that triggered interest from users.

• Influencer Minimum Followers: 5000
• Nb. of Influencers: 10
• Reach: 403 098
• Engagements: 12 874