Case Study – Musume
Musume partnered with Tokotown’s Content Creators to raise awareness of the brand amongst its target market and drive website traffic. 9 Content Creators were tasked to post 1 Instagram photo showing the aesthetic & comfort of the shoes.
Offer description: Free product
Campaign duration: 1 month
9 pieces of authentic content were generated including captions encouraging the audience to visit the brand Instagram account and online shop.
- Influencer Minimum Followers: 25 000
- Nb. of Influencers: 9
- Reach: 390 121
- Engagements: 15 253