Case Study – Musume

Musume Case Study


Online Campaign

Campaign Brief

Musume partnered with Tokotown’s Content Creators to raise awareness of the brand amongst its target market and drive website traffic. 9 Content Creators were tasked to post 1 Instagram photo showing the aesthetic & comfort of the shoes.

Offer description: Free product

Campaign duration: 1 month


9 pieces of authentic content were generated including captions encouraging the audience to visit the brand Instagram account and online shop. 

  • Influencer Minimum Followers: 25 000
  • Nb. of Influencers: 9
  • Reach: 390 121 
  • Engagements: 15 253