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How NextChair reached over 143k SG Instagram users using Tokotown

About NextChair

NextChair is the leader in quality and affordable ergonomic chairs in Singapore. They teamed up with Tokotown Pro and their local micro-influencers to support the launch of their new Ergonomic Chair.

Tokotown Pro

Campaign guidelines

The target audience in this campaign was 18 to 39-year-old women. The brand shipped each influencer an Ergonomic Chair, so they could showcase the characteristics of the product in an IG post or reel.

Campaign results

5 lifestyle vetted influencers joined the campaign, generating 7287 likes, 100 comments and reaching more than 143k Instagram users in Singapore.

Discover the campaign posts!

@xianexyy - 69K Followers

@emily.eatingthyme - 26K Followers

@rachwsj - 24K Followers

@mehgees - 21K Followers

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The benefits ?


The collaboration with Tokotown Pro helps NextChair to generate clicks and sales to their website, as well as increase its brand awareness with Singaporean creators across the country.

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