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How Potato Corner & Hellmann’s used Tokotown to reach over 170k Instagram users

About Potato Corner & Hellmann’s

Potato Corner launched their first campaign with Tokotown Pro in October 2021 to promote their Funan outlet. As a launch project, Potato Corner partnered with Hellmann’s so that influencers could experience some of Hellmann’s dips.

Tokotown Pro

Campaign guidelines

Instagram content creators with over 1000 followers could enjoy a free Potato Corner set, and receive a selection of Hellmann’s latest dips in return for a carousel post and an Instagram Story taken during the experience, broadcasting the brand to their thousands of followers.

Campaign results

10 vetted Tokotown Creators took part in the campaign, publishing sponsored content generating a total reach of over 170K Instagram users and garnering an engagement of over 5K instagrammers, which included thousands of comments, views and likes for the promotional posts.

Discover the campaign posts!

The benefits ?

The partnership between Potato Corner and Hellmann’s has been highly beneficial to both brands, allowing them to reach a wider audience and attract new customers through the power of local marketing influence.

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