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How PSK Skincare & Makeup used Tokotown to reach over 80k Instagram users in Singapore

About PSK Skincare & Makeup

The PSK Skincare & Makeup brand, established in Taiwan since 2008, chose Tokotown Pro to promote the launch of their 2 latest beauty products in Singapore.

Tokotown Pro

Campaign guidelines

Female influencers with over 2,500 followers could receive 2 exclusive PSK skincare products in exchange for a carousel of photos or a video sharing the features and the benefits of the products to their audience.

Campaign results

Through 5 sponsored posts from vetted beauty influencers, the campaign generated an engagement of 3k Instagrammers and reached over 80k Instagram users in Singapore.

Discover the campaign posts!

The benefits ?

Partnering with Tokotown allowed the brand to expand its brand awareness across Singapore and generate traffic and sales from new customers thanks to hyper-local influencers.

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