Both campaigns were created and executed through the Tokotown Pro mobile app. In order to apply for the promotions, influencers needed at least 5k followers for the breakfast promotion and 8k followers for the dinner promotion. They could bring along a plus one to redeem their offer and ultimately curate an Instagram post about their enjoyable dining experience at Choupinette
Both the campaigns were a resounding success, garnering a total reach of 629k instagrammers across the 25 influencer posts. Comprising thousands of comments and likes, the posts had an engagement of over 9k interested followers.