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How  Toni&Guy Essentuals used Tokotown to reach over 427k Instagram users

About Essentuals

Toni&Guy Essensuals stand as a well established hair franchise in Singapore and wanted to promote their business on a more relatable scale to the average Singaporean customer. They launched 3 campaigns on the Tokotown Pro mobile app, each featuring a hairstyling promotion they had devised.

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Campaign guidelines

Across the 3 live campaigns, any female influencer with over 10k IG followers could opt for the hairstyle of their choice, all in exchange for an Instagram carousel post consisting of videos and pictures of the services they had received at the salon.

Campaign results

The 11 sponsored posts from our vetted local Tokotown Creators had an overwhelming reach of 427k Instagram users and garnered an engagement of 16.8k social media enthusiasts.

Discover the campaign posts!

The benefits ?

In the highly competitive hair salons industry, Toni&Guy Essensuals implemented an innovative way to market themselves and stand apart from their competitors through relatable local influencer marketing. The high quality promotional brand content made by the influencers was very positively received by their followers and in turn, redirected the spotlight to Toni&Guy Essensuals as well.

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