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How The Perfume Workshop used Tokotown to reach over 151K Instagram users

About The Perfume Workshop

The Perfume Workshop launched their first campaign with Tokotown Pro in November 2021 to promote their latest couples and bridal shower deals for the perfume making experience company.

Tokotown Pro

Campaign guidelines

Instagram content creators with over 3000 followers could invite a friend to participate in the workshop alongside them. They could each bring home a bottle of personalized perfume in return for a carousel post of videos and pictures taken during the experience, broadcasting the brand to their thousands of followers.

Campaign results

16 vetted Tokotown Creators took part in the campaign, publishing sponsored content that had a total reach of over 151K Instagram users and garnered an engagement of over 9K instagrammers, which included thousands of comments, views and likes for the promotional posts.

Discover the campaign posts!

The benefits ?

The Perfume Workshop strengthened their brand outreach and gained access to new pockets of Singaporean instagram users who would not have been aware of their brand prior to the campaign.

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